Dubai's strategic location is also a key element in its success. The heart of one of the worlds richest regions, Dubai is located midway between the Far East and Europe. Over 120 shipping lines and 100 airlines connect to more than 140 global destinations. The award winning Emirates airlines is ever expanding into new destinations.

Multi-national companies increasingly see Dubai as the obvious choice for establishing operations in the Region. Proximity to the Indian subcontinent not only gives access to a market of over 1 billion people but the ability to benefit from an increasingly talented and competitive labor supply.

The pursuit of excellence has resulted in producing one of the best infrastructure facilities in the world. State of the art telecommunications, reliable power, modern schools and healthcare are all attracting an increasingly multi-cultural and highly trained workforce. The Government projects a doubling of population by the year 2010. Luxurious living, the finest cuisine and world class shopping are now the hallmarks of Dubai enjoyed by residents and visitors alike.